Problem
As designers, one of the most challenging tasks we face is creating a cohesive brand and developing consistent brand standards. Suave Co. was created as a fictitious self care brand in competition with “trendy” skincare lines that only intend to soak up money.
Goals
Unify the brand through logo and color systems .
Comfort the audience through minimalistic packaging with white space and high contrast.
Solution
When creating Suave Co., a fictitious self care brand, I appealed to young adults who desire a simpler routine to make caring for your body relaxing instead of overwhelming. Suave Co. Features natural ingredients that actually keep your body feeling and looking healthy, without breaking the bank.
