Problem
American farm animals are so often subjected to cruel mistreatment, through mutilation, confined spaces, and constant breeding. Unfortunately, I can’t change the agricultural industry on my own, but I can create a kind and environmentally conscious farm to show industries how these babies should be treated.
Goals
Craft hand drawn illustrations with to show human texture and subtle patterning.
Define a story of genuine farmer’s with diverse packaging prototypes that highlight natural resources.
Solution
For my Farmer’s Friend product line, I showed the wide variety of products that can be made through treating animals on the land with love for the sacrifices they make. The a cow has soft grass beneath her feet to emphasize sustainable practices and implemented patterns and soft colors to evoke warmth within viewers. Rustic typography shows a sense of hard work and community that comes with traditional farming.
